I think this is the only cookbook I've seen that needs a parental advisory sticker. He also talks about himself in the 3rd person, changes everything to include the words 'bro' or 'pimp' and keeps his herbs and spices in dime bags like they're drugs.
I'm not making this up - it's a bit disappointing the recipes are so ordinary. It turns out there's a whole set of cookery shows to go with this...