I'm guessing they couldn't call this food porn, they should, that's what it is.
It collects recipes from blogs, but it works fantastically for suggesting recipes based on ingredients (handy if you have a veg box and no idea what to do with all the plums that keep arriving) - but it's so beautifully done, all glossy and wonderful with mouth watering pictures.
Of course, as we know from links from Pinterest etc, there's every chance the recipes wont work, but it's very inspirational to have a go at.
It's also helpful recipes you want to try can get pushed to Evernote - which is easily the most useful digital resource I use with cooking.